Up Your Instagram Followers’ Game – A Few Smart Tips That Help
Instagram today is a popular platform that brands count on for generating their social presence. The platform helps generate traffic to landing pages, develop an engaged audience, and also help to increase conversions.
Your Instagram followers play a crucial part in your social presence. The bigger your follower base is, the more scopes you have to engage with them and generate a unique experience. Also, it’s your followers who follow your account, like your posts, comment on it and become advocates for your brand’s services and products. To know more about this, you can read the recent blog post by Leoboost on Instagram followers.
Here are few important tips that can help you on your journey.
1. Get your Instagram account optimised
It will help if you start by optimising your Instagram account. Visualise your company’s Instagram bio as a “homepage” to the account. If there are no image captions, bio, profile image, and username, people will get confused about the Instagram account. Your bio and image on Instagram help to create the basis of your brand identity. The link in the bio is your tool to direct Instagram traffic to the site.
Are you unsure about linking? If yes, you can try product or marketing pages that connect with particular keywords, campaigns or hashtags on the Instagram account. Make sure that your username is search-friendly and it is related to your actual brand name. If your business name is long, you need to shorten it so that the audience recognises it.
2. Have a regular content schedule
Do you have the habit of posting at random times and haphazardly? If yes, then it will work against you when you are trying to gain Instagram followers. Even if you luckily get followers initially, the habit of random content posting will make you lose followers.
The solution is to have a consistent content calendar. Generally, brands and businesses shouldn’t post beyond a few times during the day to avert spam. However, it’s essential to stay consistent. Today, about 200 million or more Instagram users log in every day. Hence, to get noted, try posting a couple of times during the day. When you stay true to a posting schedule, you can develop a consistent experience for the users and keep them updated about your brand.
3. Plan your posts ahead of time
The Instagram algorithm has got modified to bring users more content that they prefer. However, posting at the correct times can increase visibility and maximise the total engagement level. You can do a lot to maximise visibility. And scheduling the content is an essential tactic. Using the best tools, you can schedule content easily.
When you plan your social media content, the entire team can look at the campaign and get it scheduled effectively. It’s a smart move to prepare and plan your content ahead of time using the best scheduling tools. It helps you to reach out to your audience and keep a constant content flow as well.
4. Highlight Instagram everywhere
People will not find your Instagram profile; till such time you promote it. Ensure that you add your Instagram profile link to your website and in other social media networks. Generating awareness and visibility is the ideal way to get discovered by your potential followers. Do you want more followers? If yes, let people know where they can find you. It’s a good idea to add social media buttons on your blog and website for promoting social shares across the network. It will lead people to your Instagram profile.
You need to ensure that you aren’t merely asking for a follow! Rather, you need to post unique content on Instagram to give people ample reason to follow you. Luckily, with Instagram’s added video and content features like Reels, IGTV, and Stories, you can create creative content and gain more followers.
It’s easier said than done! First, you need to know about the content that your followers want. Once you study Instagram, you will find that few contents work better than others. Hence, trial and error are crucial. Whether posting times, content types, filters or caption, every detail can make a difference. It would help if you also stayed clued to the ongoing Instagram trends to help you post popular content. Also, go a little deep with your analysis by investing in the Instagram analytics tool. It will help you to track, analyse and benchmark Instagram content easily.
Do you feel that you need to work to increase your Instagram follower base? If yes, then it is essential to do it the correct way. Your Instagram followers are a mark of your brand authenticity and credibility. When more people follow you on Instagram, you as a brand are doing the correct things and catering to what your users and followers want. If you want more followers, the guidelines mentioned above will prove useful to you.