Effective Date: 23rd April 2025
At Mummy Matters, transparency and honesty are core values. This Disclosure Policy is designed to help you understand how we earn income through this website and how that may affect the content you see. The purpose of this policy is to provide full disclosure of any relationships, compensation, or partnerships that may influence content, advertising, or other topics featured on the site.
1. Affiliate Links
Some of the links on this website are affiliate links. This means that if you click on the link and make a purchase, we may receive a small commission at no extra cost to you. We only promote products or services that we believe will add value to our readers.
Where affiliate links are used, this will be clearly disclosed within the content, often using a note such as:
“This post contains affiliate links. If you click through and make a purchase, I may earn a small commission at no extra cost to you.”
2. Sponsored Posts and Paid Collaborations
We occasionally publish sponsored content, which means we have received compensation (monetary or in kind) in exchange for coverage. Any sponsored content will be clearly marked as such using terms like “Sponsored,” “In collaboration with,” or “Ad” at the beginning of the post.
Sponsored posts are written with the same care, honesty, and research as all other content. Opinions expressed are always our own, even when compensation is received.
3. Product Reviews and Gifted Items
We frequently receive products or services free of charge in exchange for honest reviews. When a post contains items that have been gifted or provided for free, this will be clearly stated with a disclosure such as:
“We received [product/service] in exchange for an honest review. All thoughts and opinions are our own.”
Please note: A gifted product does not guarantee a positive review. We only recommend products we genuinely enjoy or believe will benefit our audience.
4. Advertising
Banner ads, display ads, and contextual advertising may appear on this website through third-party networks such as Google AdSense or Mediavine. These ads are managed by third-party vendors and may use cookies to serve relevant content. You can find more information in our Privacy Policy and Cookie Policy.
5. Editorial Independence
While we may earn money through partnerships, affiliate links, or advertising, we maintain full editorial control over our content. Our reviews, opinions, and recommendations are based on our honest experience and are never influenced by advertisers or sponsors.
6. Legal Compliance
This website operates in compliance with UK advertising laws and guidance set forth by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP). All disclosures are made in accordance with these regulations and the guidelines provided by the Competition and Markets Authority (CMA).
If you have any questions about this disclosure policy, or would like to inquire about collaboration opportunities, please email: [email protected]
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