TikTok and trends: what you need to know

TikTok may be the newbie amongst the social media apps, but it is one of the most popular out there, and brands worldwide are looking for different ways to be featured on this platform. The TikTok feed was curated so that when you swipe left of the app, you will be exposed to live videos from all around the world. There are also popular trending hashtags on the app that you can use to promote your business or brand. A trend on TikTok is something that goes viral very quickly and can be anything from a sound to a new dance move. Businesses are now creating trends using hashtags, and if you are new to the world of TikTok and are interested in knowing how trends work and which ones to use, this is everything you will need to know.

Benefits of trends

If you are a business, one of the most effective ways to get your name, product, or service out there is by jumping on a trend on TikTok. Partaking in trends is an excellent way to gain more followers and target a specific group of followers. Another great way to grow your audience is to buy TikTok followers via growth services like TokUpgrade. This is a fully managed service that will help you get famous on TikTok, and by using it, you’ll get your ideal audience. 

When trends go viral, they travel across the world rapidly, and that is a lot of exposure for your business or brand. Trends also generate a lot of engagement, and they are far more visible on TikTok’s ‘For You’ page, meaning that your content will be seen by a wider audience which benefits you because it creates more brand awareness.

What trends are popular? 

Almost anything can start trending on TikTok, but the most popular types of trends and viral challenges are usually dance videos where people record themselves doing a particular dance routine that went viral, certain recipe videos that everybody tries such as the recently trending mustard and watermelon or the popular iced coffee challenge where users were preparing their favourite coffee in 60 seconds. Other popular trends are certain songs or audio clips that go viral. These various things are popular on TikTok because they are entertaining to participate in, and businesses can use these challenges to reach a wider audience and keep up with trends.

How to identify a trend 

The easiest way to identify what is trending on TikTok is to search in the discovery tab. Here you will find all of the trending topics, sounds, and hashtags. You can also type #trendalerts in the search bar, and all the popular trends will show up. This is a method that many TikTokers use to track trends in the app. alternatively, you can also do a quick google search to find out what the latest TikTok trends are. 

How to choose a trend 

There are many types of trends that can originate from a sound, a dance, a transition, or a hashtag. When choosing a trend, you have to make sure that it is relevant to your brand and aligns with your business and values. Things to consider include:

  1. Your brand image.
  2. Consistency with current content.
  3. The audience.
  4. Your voice. 

It is important that you know your audience and what they are most likely to interact and engage with because the more engagement and interactions that your content receives, the more visible it will be on TikTok’s ‘For You’ Page so make sure that the trends you decide to follow and join align with your business or brand and they are relevant to your audience. 

TikTok is a great space that is filled with endless amounts of entertainment and fun content. The app is also very interactive, and if you want to get the full TikTok experience, you should participate in trends and challenges that go viral on the app. Not only does it generate a lot of engagement, but you will also boost brand awareness and gain more followers by participating in trends, so do your research, see what trends are popular and what is trending at the current moment, and then assess whether or not that trend aligns with your brand. 

TikTok and trends: what you need to know 1

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