The social media realm is an exciting one. The space is both confusing and fascinating at the same time, but for a select few people, social media grew to become more than just a pastime or a hobby. Some people dedicate their lives to becoming influencers on Instagram, YouTube, Twitter, and TikTok. This also includes businesses looking to expand their reach on the various social media platforms that exist. But what does it take? If you are interested, then read on to find out.
You want to begin with selecting the right social media platform. Luckily, many different platforms are available to choose from, including Instagram, YouTube, and TikTok.
Instagram is one of the world’s most popular social media platforms that are all about visuals. You want to post aesthetically pleasing videos and images on this platform, and you can utilise cool features such as Instagram Stories, Reels, IGTV, and IGLive.
This is a platform where influencers can gain followers quickly by posting frequent content on this medium. Instagram growth takes time, and it is crucial. Influencers often use growth services like Growthsilo to gain more followers quickly because for them to be successful, they need to have a big following.
YouTube is also a very popular video platform where you can find videos on just about everything under the sun. You can create your own YouTube channel and subscribe to other channels that you like.
TikTok is another platform where users can record video content and upload it onto the platform. Cool features on this app include filters, sound effects, music, video speed adjustment, and voice-over options. To gain more tiktok followers, you must make effective use of these features.
Once you have chosen the social media platform you want to use, you have to research and select your niche, which is essentially the community you will represent. Having a niche is very important because it is a way to capture a unique audience that aligns with your brand.
Engage with other users
Engagement is the buzz of social media, and it is an essential part of social media success as an influencer. Engagement is all about liking, commenting on people’s content, and following people. Engagement is significant because it means that people are enjoying your content. Engagement will also result in more people becoming aware of your brand and could lead to a wider reach and attract more followers. Engagement is also a way for social media platforms to determine how visible they will make more of your content. When people are consistently engaging with your content, platforms interpret that as them wanting to be exposed to your content more.
Create original content
Original content on social media is something that is unique and that people haven’t seen before. You cannot just post random content and hope that it will move online. You have to make sure that you create content relevant to your audience, in other words, content that they want to see. To create original content, make sure that your content is created with the audience in mind, trigger emotions with your content, and add value to your followers’ lives.
To be an influencer, you have to be a little personal with your followers and give them glimpses into your life. Let your followers know what you’re thinking about, what you’re eating, and where you are. Giving them more personal glimpses helps them form a bond with you. It humanises you, which is important because oftentimes, we view people with large followings and massive influence as not having relatable human experiences.
Be authentic
Finally, the most important piece of advice is to be yourself and not try to be someone else or post on social media just for the sake of it. To be authentic, just be yourself and post things that reflect your personality. Use your real voice online, and don’t post what you think people want to see; post what you want people to see. Being authentic will bring in a lot of success online, which is your aim as an influencer. It will also result in more genuine engagement and interaction between you and your followers.
If you want to be an influencer on social media, follow these simple guidelines.
