Win the ultimate prize - a chocolate sculpture of what brings you joy #freethejoy 1

Win the ultimate prize – a chocolate sculpture of what brings you joy #freethejoy

– Brits’ most joyous items created in Cadbury chocolate for select lucky winners –

If you’ve ever pondered what your favourite book, pair of shoes or even celebrity might taste like as a chocolatey treat then look no further. Thanks to an exciting new promotion from Cadbury, you could have that one thing that brings you joy transformed into a spectacular chocolate sculpture.

Following on from the success of the 2013 Unwrap Gold competition, where lucky winners received their Cadbury chocolate bar sculpted in 18ct gold, this latest on pack promotion takes the meaning of joy to a whole new level. Promotional packs are out now in stores across the UK on a whole host of your favourite bars* including Cadbury Twirl, Cadbury Crunchie and Cadbury Dairy Milk.

Thirty lucky people have the chance to win their ultimate joy crafted in real Cadbury chocolate to share with friends, family and colleagues. Renowned food artist, Prudence Staite, will be carefully hand-sculpting each joyous item that will then be gifted straight to the winner’s door; the hardest part will be biting into a sculpture that looks so life-like!

On top of this, each of the potential 30 lucky winners will also receive a joyful surprise worth up to £5,000. So, if opening the box of a pair of shiny new shoes makes you jump for joy, not only would you receive a pair of hand crafted chocolate shoes, you could also be jetting off to Milan or Paris to pick out a pair of your choice!

Matthew Williams, Marketing Activation Director at Mondeléz International, said “We’re bringing the ultimate joy to the Nation with this promotion. Time and time again we’re told how much of a dream it would be for people to have what brings them joy made out of Cadbury chocolate. Now everyone has a chance of winning, and we wish you all the best of luck.”

In addition to the grand prizes, one in eight promotional packs wins one of a range of delicious Cadbury bars including Freddo Faces, Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk with Lu and Ritz.

For more information on how to find your winning Cadbury bar head to or for details.


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