Perhaps a wedding is on the horizon or a new shirt is required for a formal event. Whatever the occasion, when a man buys a new shirt, he may ask himself some questions: does it match with the trousers? Is the material of good quality? Is it suitable for the dress code? Something that men should also be asking is: what does this colour say about me?
One study tested the attractiveness of men to women depending on what colours they were wearing — the results showed that it can create many perceptions. For example, if they’re looking to come across as powerful they should choose red. If they want to demonstrate their confidence, they should wear black. We have teamed up with Charles Tyrwhitt, retailers on Jermyn Street and experts in gentlemen’s fashion, to investigate further and find out which colours women prefer on men.
Which colours are best?
Results of the study showed that the following colours were viewed as most attractive by women…
Definitive white T and jeans
White had many positive connotations that made it an attractive colour to women. It was perceived to be the least arrogant colour and instead gave off the impression that the wearer was full of optimism! A white shirt is a classic look for men when they are choosing an outfit for a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.
Red is used in advertising and branding to represent love and passion — hence its dominance on Valentine’s Day. It is thought that the attraction to red comes from our biological roots — many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however, it does give off some vibes that a woman might be interested in.
Compared to blue or green, red was a favourite with the ladies. This perception was global— wherever a man goes in a red shirt, they should expect to get a similar reception.
When men are dressed in this colour, they appeared powerful to women. Research found that wearing red can actually boost the wearer’s confidence, which will be a good thing during a first date for women who are looking for a man with some self-assurance. A red shirt can indicate good health and financial stability, two more things a woman may have on her checklist when looking for a new partner.
However, you can’t have it all — red did not make the man seem any more kind or sociable.
Men in black
Black never used to be as popular as it is today — it used to be hidden in the back of the wardrobe and brought out only to signify sadness. But now, it’s had a new lease of life and is worn by many fashionable individuals. Similar to red, black can be perceived as the colour of self-assurance — 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy — perfect for a first date!
Black has an air of class about it. Although, too much of it can be overpowering. So, if you’re shopping with your other half, encourage them not to pair a black men’s shirt with a black jacket, pants and shoes, too.
Ones to watch
Some colours were viewed as unappealing compared to the rest. In many surveys revolving around the attractiveness of colour, orange and brown consistently performed poorly. They often are perceived as quite boring, drab colours although an orange shirt could brighten up an outfit nicely on a summer’s day.
Women didn’t find many men pretty in pink either. Only 5% of people thought that intelligent people would wear this colour!
When purchasing clothes for men, consider the following:
- Many men look great in a colour that matches their eyes. If you have green eyes, perhaps opt for a moss green shirt — a popular colour this season.
- Avoid wearing dark colours if you have a light complexion. This can really draw your skin tone out and make you appear paler.
- If you have dark hair, opt for bright colours as these are likely to complement you more.