Bank Holiday Heatwave Warning for Sun Safe Skincare

Leading dermatologist warns people to be mindful of the sun’s rays

A dermatologist is calling for people to use suncream not only as the weather picks up over Easter, but all year round in order to avoid long term sun damage and the risk of developing skin cancer.

Childs Farm

The comments come from Childs Farm’s consultant dermatologist Dr Jennifer Crawley, who has more than 10 years experience in dermatology, working from the University College Hospital London.

She believes a re-education is needed when it comes to sun protection and is urging people to get out of the mindset that suncream is just for holidays abroad or for peak heatwaves like the one due over Easter.

Dr Crawley said: “I think we need to really make the point when we are talking about sun protection, we aren’t just talking about blistering heatwave sun; we are talking about UV light.

Child's Farm Sun Cream

“Getting sunburn just once every two years can triple the risk of melanoma, the most serious type of skin cancer. That’s why it’s so important to be applying sun cream all year round, not just when it’s hot. Skin cancers take a long time to occur and they occur because of an accumulation of UV damage over a number of years, making it fundamental to protect skin from an early age.

“Any sunburn on children’s skin is especially worrying, because young skin is much thinner than an adult’s, making it far more susceptible to damage. Sunburn in childhood dramatically increases the chance of skin cancer in later life; it really is imperative that parents take the right steps to protect their little ones when they are outdoors.”

Dr Crawley continues: “One of the main problems we find is that people don’t apply an adequate amount of suncream. We recommend at least two teaspoons for the head and neck area and two tablespoons for the body. But you can’t apply too much, so use it liberally.

“Lots of people apply suncream twice during the day as they are aware it does wear off, and while this is a good start, suncream really does need applying more than twice particularly on really hot days. It’s also important that whatever your skin type you look for one with a high SPF of 30+ and one that will protect the skin against both UVA and UVB rays. It’s also important to make sure the sun protection you use is suitable for eczema prone or sensitive skin if you suffer from those conditions.”

Reassuring those looking forward to the bank holiday, Dr Crawley believes the sun shouldn’t stop us having fun and enjoying ourselves, we just need to be prepared.

She says: “While this is a really serious topic, I think we also need to make sure people don’t become too fearful of being outside. Everyone should be able to enjoy the great outdoors, so don’t let the sun hold you back, just reapply, reapply, reapply!”

Child's Farm Sun Cream

Childs Farm’s skin expert Dr Jennifer Crawley’s golden rules for sun safety

  • On hot days and when abroad keep little ones in the shade between 11 am and 3 pm when the sun is at its hottest

  • Cover any exposed skin with suncream even on cloudy days

  • Use a high factor SPF 30+ suncream, with broad spectrum protection against UVA and UVB rays.

  • Reapply suncream numerous times throughout the day, especially after swimming

  • Pay particular attention to often forgotten areas such as the shoulders, back of the neck and behind the ears when applying suncream

  • Where possible, cover up children’s’ skin with a hat, loose-fitting clothing and sunglasses

  • Always keep babies under the age of six months out of direct sunlight

  • For those who have particularly sensitive or eczema-prone skin, make sure you are using a product that has been clinically tested as suitable for this skin type/use a product that is dermatologist and paediatrician approved

Childs Farm’s new 30 SPF sun care range has launched exclusively in Boots Sun Shop and can be used by the whole family, suitable for sensitive skin and also those who are prone to eczema. For more information please visit

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