Fire-breathing dragons will soon soar through the universe of PLAYMOBIL. The popular toy brand announced a licensing agreement with DreamWorks Animation on “How to Train Your Dragon,” with a collection of original PLAYMOBIL sets due to be released in fall 2017. For the first time ever, PLAYMOBIL’s 2017 product line will include licensed playsets inspired by famous entertainment properties.
The tale of a young Viking named Hiccup and his unlikely friendship with a dragon has made its way to cinemas and screens all over the world. The thrilling action-adventure saga is adored by families and critics alike due to its original story and strong messages. Looking at a broad fan base of boys and girls 3 to 11 years old, “How to Train Your Dragon” has also become a successful Top 10 license for DreamWorks Animation. With PLAYMOBIL, the fantastical world will now be translated into the form of the beloved play system, which enjoys immense popularity among kids of the very same target group all over the world.
The new PLAYMOBIL Dragons sets will be a “must-play” for all fans of Hiccup, Toothless, and the dragon riders of Berk, allowing them to meet their favorite characters and play out familiar and new adventures in their own playrooms. PLAYMOBIL is known for its great attention to detail and unique play principle which stimulates children’s imagination and creativity. With multiple talents, the cheerful figures successfully overcome all kinds of challenges. Now, the time has come for the iconic 7.5 cm tall playfellows to train wild – and above all friendly – dragons!
“We are excited to bring the world of ‘How to Train Your Dragon’ to life as PLAYMOBIL toys. The epic story with its adorable characters and amazing scenery is just perfect to encourage hours of imaginative role play,” says Silke Heinrich, Member of the Executive Board at PLAYMOBIL. “We are pleased to be aligning with DreamWorks to launch a new line of toy sets with a strong appeal among our joint target group. We believe the Dragons products will ignite our fans’ passion even more and at the same time invite more children to get to know the play benefits of PLAYMOBIL.”
