5 Types of Content To Grow Your Online Following

Nowadays, growing your online following can feel like treading through the mud. With ever-changing algorithms and more competitors than ever, how is it possible to stand out in such a busy space? The truth is, it’s time to start thinking outside the box when it comes to building your followers. Throw tradition out the window and discover a new realm of content creation.  Whether you’re a social media influencer or a small business owner who just wants to get noticed, consider the following five types of content to get ahead in the online world.

5 Types of Content To Grow Your Online Following 1
Photo by Startup Stock Photos from Pexels

1. Video Content

If you aren’t creating video content right now, it’s time to get the ball rolling! Whether you’re talking to your iPhone or investing in Corporate Video Production, you need to start creating interactive content that showcases you and your brand in the best possible light. Marketing campaigns on Facebook are so much more appealing when they are dynamic and aesthetically pleasing, so consider investing in a professional to help you curate content that will help boost your authority.

For those based in or near London, seeking local expertise can significantly enhance your video content quality. By choosing a local London video production company, you can collaborate closely with professionals who understand your target market and can bring your brand story to life. Whether it’s for corporate branding, social media buzz, or educational content, London offers some exceptional video production talents that can elevate your content strategy.

2. Blogs

Blogging is one of the best ways to showcase your knowledge and share valuable information with your target audience. Writing blog posts and getting published on reputable websites can help to build brand credibility and your online following. Whether you’re publishing your posts on your own website or aiming to be named in Forbes one day, it’s time to start brushing up on your writing skills!

3. Emails

Email marketing should never be underestimated as a form of content creation. You could have zero followers on Instagram, but if you have thousands of people on your email list, you definitely have the upper hand. An email inbox is such a personal space to be in and it can help you to build connections with your potential clients. Start growing your subscriber list now and stick to a consistent email marketing strategy. 

4. Images and Captions

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Pairing beautiful images with engaging captions is another great way of creating content that impacts your audience. Consider your content pillars and always put yourself in your ideal client’s shoes. This will help you to think of new concepts so that you can always stay ahead of the curve.

5. Viral Content

Viral content is anything that’s shareable in the online space. This can come in the form of videos, quotes, captions or blogs. When you create a viral piece of content your following will skyrocket as people will be interested to know more about you.

Your brand, personal goals and business type will dictate the types of content you choose to create, but there is nothing stopping you from trying all of them! Trying out new ideas and thinking outside the box will help you to discover what works for your chosen social media platform. Whether you’re trying to boost your YouTube subscribers or skyrocket your Instagram followers, there are different types of content for different brands and businesses. Hopefully, these ideas will inspire you to try something new in terms of content creation, so that you can start reaping the rewards you deserve.

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