No dentist has regretted their career path so far. This is a line of work that proves to have high success rates, and every challenge you come across in your career can be a new opportunity to grow. Things only get better if you choose to open your own dental practice. But this huge step doesn’t come without risks.
If you need a little guide on how to start a dental practice and avoid making any big mistakes, you’re in the right place:
Arm yourself with knowledge
Even though dental offices rarely fail, if they do, they can ruin people’s lives, mainly financially. Just a few years ago, a person could start a dental practice and have a line of people waiting to make an appointment, but the times have changed. Do a lot of research, talk to practice owners, find out about the challenges, and learn how to overcome them.
Create a business plan
When starting a dental practice, creating a business plan is crucial for success. Besides outlining your goals and objectives, the business plan will also help you understand your target market and develop effective dentist marketing strategies. One fresh perspective to consider is incorporating digital marketing techniques into your plan. In today’s digital age, having a strong online presence can significantly impact the growth of your dental practice. Utilizing social media platforms, search engine optimization (SEO), and online advertising can help you reach potential patients more effectively.
Another key aspect to include in your business plan is an analysis of competitor practices in the area. Understanding what other dentists are offering and how they are promoting themselves can give you valuable insights into areas where you can differentiate yourself. This could be through specialized services, unique marketing campaigns, or even offering more convenient appointment scheduling options. By identifying gaps in the market or areas where competitors are falling short, you can position your dental practice as an attractive alternative for potential patients seeking high-quality care.
Settle on a location
Determining a location for your dental practice is one of the most important decisions you will make for your business. Before you even start looking for spaces for rent, you need to do some market research on the area. The average number of dentists per 100,000 people in the US is 55 (varies from state to state and country to country), so find a location that needs someone like you. Also, study your competition and see how you can stand out.
Create a list of expenses
Besides renting the space for your practice, you will also need to equip it—it’s the biggest expense you’ll have by far. Make sure to find an equipment seller with a good reputation so you can obtain quality yet affordable equipment. If you invest in quality diamond burs, they will last you for a long time and allow you to show off your expertise and skill. It’s worth investing in quality basic supplies that will improve your dental results. Besides equipment, you’ll also need office furniture, hardware and software. If you’re scared to make big purchases at the beginning, you can consider leasing until you’re ready to upgrade or get an equipment financing loan to make the purchase.
Secure the money
Banks are more than willing to lend to dentists, but they are also not very familiar with the funding you need. However, major lenders in your area probably understand your needs and can provide you with the money. Pro tips: try not to base your loan decision just on interest rate—it’s just one of the factors that should drive your decision.
Stay on budget
Usually, a dental startup costs between $500,000 and $600,000 to launch. The total amount depends on your landlord allowance, construction costs, equipment (dental and office hardware and software) and medical and office supplies, as well as some working capital to keep you going in the beginning while you admit new patients and wait for reimbursements. Once you get your funds approved by a lender and start your practice, make sure to stay within the budget. Try to apply for a little more money than you have predicted you’ll need, just so you can cover any unforeseen expenses until your practice develops.
Make business goals
Making business goals is not crucial for the normal functioning of your practice, but it is crucial for your focus and motivation. Having short, moderate and long-term goals that are achievable and measurable will keep you focused and force you to grow as a dentist and businessperson. For instance, you can set the bar for a certain number of patients per week, the number of cosmetic appointments, the number of dollars earned, etc. Thanks to your goal, you will be disciplined and responsible for your business and have something to hold you and your team accountable.
Keep your job
Starting a new dental practice will overburden you with debt. Many of us struggle with student loans, car loans and home mortgages already—adding practice debt to that load is crazy. However, if you manage to maintain a guaranteed income after you start your own business and develop a strong customer base, you’ll be in the green. Many dentists choose to keep their outside associate position even after their practice opens for business. Why? Well, you’ll have a predictable income to pay bills. For starters, consider keeping two or three days of associate work per week and reducing the hours as your practice grows.
Wrapping up
Running a dental practice takes a lot of work and effort, but it’s more than rewarding in many ways. You will be your own boss while doing something you love and earning a pretty sum of money in the process—it’s the dream. Just make sure to follow these steps to make that dream a reality.
By Lana Hawkins
