Does anyone really know what Google wants? One day it’s one thing; the next day, it’s something completely different. The one constant? Google wants online businesses and articles to solve problems and answer questions.
The truth of the matter is that if you know how to write for Google, you can propel your business to the next level with ease.
It’s all about reader intent and finding good keywords to target. If you’re familiar with writing online for your business, you’re looking at trying to have good SEO (search engine optimization) to help drive customers to your business.
Ready to learn more? Find out how to tackle that approach!
Boosting The Presence of your Business Online
Just a few quick tips can show you that you do have what it takes to help your business thrive online.
How to target keywords
Let’s look at Wolverineengines.com. This online business is all about customized car engines. The words that this website should be targeting for online customers are “engines, engine rebuilds, custom engines,” etc. There will be more, but that is just a starting point to give you an idea of what the site is about.
Since the entire business revolves around engines, the entire website should be filled with keywords and examples of that. This is an indicator to Google that this website needs to be bumped for people searching for this type of thing.
This drives organic traffic and is the best type of traffic that converts into buyers. Once the traffic starts to increase, the site can then branch out and start to add more keywords, more pictures, and even videos, which are all great in the eyes of Google.
With enough work and persistence, there is always the possibility of ending up on the first search page of Google, which increases the odds of capturing customers!
How to focus on user intent
There are actually a lot of ways that you can target keywords as a business. Since moving companies are in super high demand all the time, this is a great example of the importance of narrowing down keywords. Let’s look at Bekins Moving Solutions as an example.
From the moment that you click on this site, they’ve made it crystal clear that they’re a moving company by the header image and by the categories that they have on their site.
They’ve also done a great job of having customer testimonials right up front as well, which is huge in helping people decide what moving company to use.
Throughout the site, you’ll see other keyword variations that talk about moving across the city, across the country, etc., that help the reader know that this moving company can be local or global.
These are all fantastic details that help to answer the questions of the readers!
Hiring someone to help with SEO
If you’re feeling overwhelmed, don’t be! Learning SEO takes time and patience – but it will happen! In the meantime, you can actually hire a company like this website to do the work for you.
Paying a company to help with SEO can be a fantastic way to put money into your business that will pay itself back time and time again. Getting your website to rank on Google means that when people are searching for the business or service that you offer, Google is going to help lead them to you.
And when people are actively searching out a business or a need, this means that they’re in a position where they need to hire for that service. You might as well learn how to attract them so that you can benefit as well!
