You may remember I wrote a post some time ago about the Potato Story. Click here to see the original post.
Last month saw the return of the Potato Story to McCain’s hometown of Scarborough at the end of its sixth UK tour. The purpose-built, unbranded, double-decker bus was specially created to help educate our children about where our food comes from.
The bus visited a primary school a day in the local area from 26th to 30th April. Children were taught how potatoes grow and where they come from. But the most valuable lesson was about to make healthy food choices for themselves.
Bill Bartless, Corporate Affairs Director for McCain said “The Potato Story was developed as a non-branded platform to help teach children about food provenance and healthy eating”.
“As a local company we always particularly enjoy when our campaigns come to life in our home town. It’s great to give something back to the community by helping support schools teach children about the importance of understanding where their food comes from in a fun and interactive way.”
So far, the Potato Story has been to over 160 primary schools, reaching over 21,000 pupils in the UK. The Potato Story forms part of the McCain’s wider philosophy and campaign “It’s All Good” which represents its commitment to good food by good people to fuel active lives.
For more information on The Potato Story visit www.thepotatostory.co.uk