When it comes to promoting your products on Instagram, it’s extremely effective because Instagram is a visually appealing social platform. Your potential buyers would recall more of a high-definition photo or video than a wall of text. The brain processes visual information faster than text-based content. Therefore, you can make the most out of Instagram to target mothers and make them buy your products. Whether you want to enhance brand awareness, generate revenue, gain more Instagram followers, (which you can do with BuzzVoice.com) or boost sales, Instagram is the right platform to motivate mums to opt for your products. Then, you need to have the right merchandise that mothers will like to buy.
According to an article published on https://www.bbc.com, even famous mums use Instagram to show their motherly affection and you can use it to connect with them to take your Instagram branding to the next level. For instance, the Duchess of Sussex celebrated Mother’s Day for the first time by posting a photo of her little Archie’s feet. How wonderful! In this article, we are going to walk you through some of the best ways you can use Instagram to make moms choose your products.
Give new mothers a reason to celebrate
Did you know that a huge 90 per cent of users are below 35 years of age and most essentially, the age of new mums is 26 years? This data was available based on a report by the Centers for Disease Control and Prevention (CDC). Therefore, you can leverage Instagram to connect with new mums. There are many ways to do so.
For example, you can give a discounted baby product or a free one to the first 10 mums who publish their stunning photo with their toddlers. You can ask these women to use the hashtag #NewMumCelebration or something relevant.
You can even post content inspiring new mums on how to celebrate their motherhood and make a day special with her bundle of joy. Offer tips and ideas about the activities she can try to make her and the baby feel happy. It could be the images of your products that would make mothers feel relaxed, rejuvenated, and stress-free. Try to squeeze your product in the post and see the outcome. Then, your products should be relevant to new mums or their babies. If you use high-definition photos or videos, it would be easy for you to buy IG likes on this photo-sharing site.
Pique the interest of in-store shoppers
Did you know that a whopping 70 per cent of mums on Mother’s Day like to buy products in-store? Let us explain this point with the help of an example. Say, for instance, you have a physical store. You can inspire new mums using Instagram to visit your shop and buy their preferred products at a discounted price.
For instance, the photo you share on Instagram might include the text, “New mums who mention our business name and products on Instagram will become entitled to receive an exclusive discount of 15 per cent.” You will need to use words like Instagram users only and exclusive to connect emotionally with new mums. You need to reap the maximum benefit out of the principle of scarcity. Customers who are inspired by this thought feel that they would miss an offer or discount.
You can pique a new mum’s interest by saying that the discount will go away fast. Make your deal look scant to motivate new moms to buy your products. Try these useful tips and you will benefit. Make sure that your products are interesting for mums and not something that does not relate to them.
Think of a new mum’ day flash sale
If a woman becomes a mum around Mother’s Day, there is nothing like it. You can use this opportunity to plan a flash sale for new mums. Let us discuss the perfect Instagram post to pique the interest of new mums.
Photo
Make sure you make the image look brilliant with words such as New Mum’s Day, Flash Sale for New Mums, Last-minute sale, etc.
Videos
You can include videos of new mums playing with their toddlers or talking to them.
You can use hashtags like #FlashSale, #NewMumsDay, #ShoppingDay, and #MothersDay.
Post times
You can post Instagram content once daily while the sale is on, using various high-definition photos and videos. You can use similar hashtags or different ones if you find that the engagement is low for a specific post. You can use hashtags like #WorkingMums if that works.
Final thoughts
Make sure you use your Instagram story for new mums and dedicate them too from all over the globe with data, photos, videos, and graphics celebrating all new mums. Connect these posts with your brand and products as directly as possible to improve engagement and impressions. Your goal is to drive engagement, traffic, and eventually product sales.
