STUDIOCANAL Kids has officially unveiled the refurbished and expanded Paddington flagship store at the iconic London Paddington railway station, marking a major milestone in immersive retail experiences for fans of the world’s most beloved bear. The newly refurbished and expanded Paddington flagship now offers an even more exciting experience for visitors, carefully curated across three brand-inspired areas.
This spectacular flagship store at London Paddington is a testament to STUDIOCANAL KIDS & FAMILY Ltd’s global brand strategy, reaffirming their leadership in world-class IP development, storytelling and licensing.
A New Store Celebrating Paddington’s Legacy and Future
The expanded Paddington flagship store—a cherished destination for Paddington fans of all ages—has doubled in size and been carefully designed to offer an even more exciting experience. Conveniently located in the bustling London Paddington Station, which sees over 833,000 visitors every week, the store at London Paddington station has become a must-visit hub for families, commuters, tourists and collectors alike.
Set within the original home of the iconic bronze Paddington statue and illustrated bench, the reopening of this spectacular flagship store honours Paddington’s heritage while creating an immersive shopping destination with modern touches and exclusive collections.
Explore the Three Paddington Worlds In-Store
Each area within the new store is inspired by one of Paddington’s key brand pillars and has been thoughtfully curated to capture the charm of the lovable bear:
Classic Paddington™
Paying tribute to the timeless original stories by Michael Bond, the Classic Paddington section features elegant stationery and new apparel collections for infants through to adults, all inspired by the bear’s earliest adventures. These carefully curated items include exclusive Spring releases designed to appeal to fans of all ages. This area honours Paddington Bear’s literary roots while introducing a fresh twist to classic Paddington styling.
The Adventures of Paddington™
Ideal for younger fans, this colourful space celebrates the animated TV series airing on Nickelodeon. Here, children can enjoy an array of plush toys, picture books and a whole host of fun-filled merchandise. The interactive activity space also allows young children to enjoy episodes from the TV series and play with toys inspired by the charming bear’s latest adventures.
Paddington Movie Magic
The Paddington Movie section is a tribute to the beloved film franchise developed by STUDIOCANAL UK, including the latest hit, Paddington in Peru, which has already grossed $190 million worldwide. This space features a premium collection of movie-themed merchandise, figurines, props and exclusive memorabilia. There are even two in-store ‘Instagrammable’ photo opportunities with Paddington statues, perfect for capturing magical memories.
STUDIOCANAL Kids’ Vision and Legacy
Françoise Guyonnet, CEO of STUDIOCANAL Kids and Family Ltd, said:
“The flagship store is a momentous occasion for us and reflects the enduring legacy of Paddington. London Paddington Station is where Mr. and Mrs. Brown first found him sitting on his suitcase on Platform 1, and it remains a special place in his story. Our extended flagship store continues to honour that heritage, providing a modern, interactive and heartfelt space for every Paddington Bear admirer.”
Celebrate with Paddington on April 9th
To mark the reopening, a special in-store celebration will take place on April 9th, inviting Paddington fans of all ages to join in the fun. Visitors can enjoy:
- Complimentary face painting
- A photo booth
- Delicious Paddington-themed sweet treats
- And the chance to meet Paddington Bear™ himself
Guests are encouraged to share their moments using #PaddingtonAtPaddingtonStation and to follow Paddington on social media for updates.
As featured in Toy World Magazine, this revitalised space highlights the future of licensed character retail, bringing storytelling, shopping and joy together under one roof. Whether you’re looking for the perfect toy, a keepsake figurine, or simply want to relive Paddington’s adventures, the Paddington flagship store at London is a heartwarming experience not to be missed.
You can catch-up with Paddington’s many adventures on:
Instagram & TikTok @paddingtonbear | Facebook.com/PaddingtonBear |
dailymotion.com/Paddington | YouTube.com/PaddingtonBearOfficial
©P&Co. Ltd/ SC 2025
