Becoming a mompreneur is an empowering experience. You’re breaking stereotypes, overcoming challenges, and are still able to love and care for your child.
Balancing a business and a family can be stressful. But, with a self-empowered mindset, you can achieve almost anything.
Seeking Education
Education is the doorway to success. However, many mompreneurs believe they don’t have time to attend night school or complete courses at a university. In reality, further education will make your life that much easier in the long run, as you’ll have all the tools and know-how necessary to work more efficiently.
You don’t need to get a degree in business leadership, either. You can consider other niche degrees that align with your field and current interests. For example, if you work in tech, you may want to consider pursuing a degree in Management Information Systems (MIS). A degree in MIS will prepare you for business leadership by providing you with all the necessary tech tools and the education to use them effectively.
Even if you don’t have time to pursue a degree, you can still gain further education by completing digital courses. Digital courses like HubSpot’s SEO training will give you the know-how to take your business online and make the most out of social media and other web content.
Receiving further education as a mompreneur can be extremely empowering. Discovering new skills always feels great, and receiving certifications will add further credibility to your business acumen.
Developing Personal Branding
Branding is the key to your business success. It’s how people recognize your business and helps everyone understand your company values. However, personal branding can be important as a mompreneur, too. Self-branding yourself will help you make connections and open doors to new events and networking opportunities.
Start self-branding by identifying your values as a mompreneur. Choose three values that speak to your identity as a businesswoman. Next, set up a few social media pages or a blog where you can post content that speaks to these values and your professional life.
Try to tell a story of your success throughout your digital content but be authentic about your challenges. Folks want to hear about the struggles involved in being a mompreneur and learn about your story.
It’s important to remember that personal branding is different from your true identity. Personal branding is a tool to help you land new connections and reach a wider audience. As such, you should only put forward content that you’d be happy for your associates to see. This can still be an empowering move, as you’ll likely inspire other mothers to try their hand at becoming a mompreneur.
Sticking to a Routine
As a mother and a businesswoman, you may find that a steady routine is hard to come by. Every day brings new challenges and demands on your time, meaning you must be flexible to adapt to life’s challenges.
However, there are almost always some parts of the day that remain predictable. Whether it’s the few moments before your child wakes up or the hours after they go to bed, you can find a stable routine to fill this time.
Empower yourself by building a routine that works for you. For example, if you co-parent or have a spouse, let them know your work hours, and don’t be afraid to silence some notifications while you work. Limiting interruptions is a great way to help you get into your workflow.
If you work from home, you can improve your SMB efficiency by using a few remote work productivity tricks. Start by planning your meals ahead of time. Your body needs healthy, nutritious food for fuel and concentration. Planning your meals will also encourage you to take plenty of breaks throughout the day. Taking meal breaks is important, as you need time away from work to refocus.
Remember that setting a strict routine doesn’t make you a bad mother. You’ll be a great role model for your child, who will better understand the value of self-discipline through your example. So, lean on your co-parent or spouse and maintain a “do not disturb” policy while you work.
Allowing Yourself To Ask for Help
Behind every successful entrepreneur is a community of people that helped their vision become a reality. As a mompreneur, you need to lean on your support system to ensure that you can complete all of your tasks as a mother and businesswoman to a high standard.
Ideally, you’ll be able to lean on your family or close, trusted friends to aid you with childcare. However, there are still plenty of ways to get help, even if you don’t live close to your support system.
You can find help as a mompreneur by hiring a PA to help you with time-consuming tasks. Ensure that your PA understands the role before you hire them, as not all PAs sign up to help you complete tasks related to childcare. A PA on the business side of your life can be particularly useful if you want to spend more time with your children and less time answering queries from clients.
Conclusion
As a mompreneur, you’ll face plenty of challenges and obstacles on your path towards success. A little self-empowerment can go a long way during a day that won’t end. Start by ensuring that you have all the educational tools you need. A small investment in skill acquisition can seriously boost your productivity in the long run. Don’t be afraid to admit when you need help, either. Hiring a PA or leaning on a spouse can give you the work-life balance you need to be at your best.
