Beginner’s Guide to Selling Products Online

If ever there was a time to think about starting a business selling products online, now is the time to embrace it. With the frequent lockdowns, self-isolation and people choosing to social distance by avoiding the shops completely, more and more people are turning to the internet for their purchases.

Beginner’s Guide to Selling Products Online

Beginner's Guide to Selling Products Online
Photo by cottonbro on

Whether you are looking to supplement a full-time job with a side-hustle, simply as a hobby or looking to start a new business venture, selling products online is something you can do relatively easily if you know-how.

What are you going to sell?

Todays eCommerce platforms like Incobis online marketplace UK are far more user-friendly than they used to be which makes it easier than ever for you to start selling online. The first thing you need to decide is what you are going to sell? Perhaps you’re a crafter who wants to sell the things you have made, a photographer, an artist, a product designer or a fashion buyer wanting to start your own online store. There are so many options, if you’re not sure then do you research and find out what people are looking for online.

Choose your platform

You could start with your own eCommerce website using WordPress or Squarespace. Both platforms offer an eCommerce plugin to turn your website into a store but with the WordPress, it helps if you are a little more tech-savvy. These are both good options if your online store is going to be linked to an already successful online business.

Another great option for selling products online is using an established online marketplace that customers are already using regularly. Using a multichannel shopping network offers a fast-track approach to finding new customers because they will already be browsing the site, discovering new shops and that means one of them could be yours.

Do the Math

Before you get started with an online store builder it’s important that you do the figures to know how much your new business venture is going to cost you. Think about startup costs such your logo, domain name (if you’re setting up your own website), hosted eCommerce site fees and/or plugins, pre-launch marketing materials to drive traffic to your online store.

Once the business is up and running you’ll still have monthly costs including shipping fees, eCommerce store membership fees, credit card processing fees, new product creation which could mean additional materials and supplies. The easiest and simplest way to keep track of your money is using an Excel spreadsheet. Start simple with money paid out and money received, if things start to get too complicated you might want to employ the expertise of an accountant.

Analyse your sales

person holding blue and clear ballpoint pen
Photo by Lukas on

Most eCommerce sites and plugins will come fully equipped with an analysis tool to help you determine what your customers want. Analyse the data to see what products your customers like the most if there is a particular price point they tend to stick to or perhaps if they respond better to one form of email marketing or social media advertising over another. You can use this information to really focus on what your customers love and hopefully encourage them to put more items into their shopping cart and ultimately check out.

Stand Out

With so many businesses selling online, you’ll need to make sure that you stand out from the crowd. Do this by creating your own personal style, your brand. You want people to instantly recognise your images and know exactly what you are selling. You don’t need a big fancy DSLR camera to do this, you can take great shots on your mobile phone and there are lots of guides on Youtube to show you exactly how to do it.

Use Social Media

Online shopping
Photo by Vlada Karpovich on

Most people have at least one social media account. Use social media to your advantage to help drive sales to your online store. Mix it up, use images, videos, GIFs and informative sales copy to capture your ideal customers’ attention.

Use social media to run special features, discounts and giveaways to help widen your audience.

Are you already selling products online? What’s your ultimate tip to someone looking to start a new online business?

Beginner's Guide to Selling Products Online 1

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