About Me – Mummy Matters

Last reviewed: July 2026
Written by: Sabina Green
Founded: Mummy Matters, 2009

Welcome – I’m so glad you’re here

If you’re looking for a parenting website written by someone who claims to have all the answers, you’ve probably come to the wrong place.

But if you’re looking for honest advice, practical ideas and reassurance from someone who understands that family life can be wonderfully rewarding, beautifully chaotic and sometimes incredibly challenging, then welcome to Mummy Matters.

I’m Sabina Green, the founder and editor of Mummy Matters.

I launched Mummy Matters in 2009 while I was on maternity leave with my daughter, Lillie. Like so many new mums, I adored spending those precious early months with my baby, but I also found myself craving something that challenged me creatively. After years working as a Senior Sales Administrator in the motor industry—a career I genuinely loved—I suddenly found my days revolving around feeds, naps and nappy changes. I wanted something that kept my mind active while embracing this exciting new chapter of motherhood.

At a local Sure Start Children’s Centre, I met another new mum who introduced me to the world of blogging. Until then, I’d never even heard the term. The more I learned, the more I realised it could become the perfect creative outlet.

When it came to choosing a name, I kept coming back to one simple thought: being a mummy is never just one thing. Motherhood touches every part of life—family, health, home, school, relationships, travel, celebrations, worries, milestones and everything in between.

Quite simply, Mummy Matters.

What started as an online diary documenting life as a stay-at-home mum has grown into something I could never have imagined. Over the years, it has become a trusted resource for parents looking for practical advice, honest reviews and the reassurance that they’re not facing life’s challenges alone.

Along the way, something unexpected happened.

Parents began emailing and messaging me to say that an article had helped them through a difficult time, answered a question they’d been searching for or simply reminded them that they weren’t the only one feeling overwhelmed.

Those messages still mean more to me than any statistic, award or business milestone ever could.

Because that’s why Mummy Matters exists today.

To help families feel understood, supported and a little less alone.

Growing alongside my family

One of the things that makes Mummy Matters unique is that it has grown alongside my own family.

I’m a proud mum to Lillie, Ollie and Albie, and I’ve also had the privilege of being stepmum to Will since he was just two years old. Watching four children grow through different stages of life has taught me that parenting never really gets easier—it simply changes.

I’ve experienced the excitement of first smiles and first days at school, navigated the ups and downs of teenage life, supported my children through exams, friendships and life’s inevitable challenges, and discovered that becoming the parent of an adult child brings a whole new chapter of learning.

People often assume parenting becomes easier once children become independent.

In many ways, I believe that’s when parenting really begins.

As my children have grown, so has Mummy Matters. The topics I write about have naturally evolved too. Today you’ll find guidance for parents of school-age children and teenagers alongside articles about family wellbeing, home life, UK travel, emotional health, education, organisation and the everyday moments that make family life so special.

Whatever stage you’re navigating, my hope is that you’ll find something here that helps.

My Parenting Philosophy

If there’s one thing parenting has taught me over the last eighteen years, it’s that there isn’t a single “right” way to raise a family.

Every child is different. Every parent is different. Every family has its own story.

One piece of advice has guided me through every stage of motherhood:

Trust your intuition

Whether it’s questioning a medical concern, speaking to a teacher about your child’s wellbeing, supporting a teenager through a difficult friendship or simply recognising that something doesn’t feel quite right, I’ve learned that our instincts as parents are incredibly powerful.

That doesn’t mean we always have the answers, but it does mean we know our children better than anyone else.

Throughout my own parenting journey, there have been moments of joy that I never could have imagined, alongside times of worry, uncertainty and self-doubt. Like every parent, I’ve questioned decisions, made mistakes and learned lessons I could never have anticipated.

Those experiences have shaped not only me as a parent but also every article I write.

My greatest achievement has never been building a successful website.

It’s my family.

Nothing makes me prouder than hearing someone tell me that my children are kind, thoughtful or polite. They aren’t perfect—none of us are—but they have grown into caring young people who treat others with respect, and that means more to me than any business success ever could.

I also believe that parenting isn’t about striving for perfection.

It’s about showing up, learning as we go, admitting when we’ve got things wrong and celebrating the small victories that often matter the most.

Family life can be messy, unpredictable and exhausting, but it’s also full of laughter, resilience, love and unforgettable moments that make every challenge worthwhile.

If Mummy Matters can help another parent feel a little more confident, a little less alone or simply reassure them that what they’re experiencing is perfectly normal, then I’ve achieved exactly what I set out to do.

Because at its heart, Mummy Matters has never been about telling parents what they should do.

It’s about walking alongside them as they find the path that’s right for their own family.

Why Families Trust Mummy Matters

Trust is something that’s earned over time, and I’m incredibly grateful that so many families have chosen to make Mummy Matters part of their parenting journey.

Everything you read on this website is guided by three simple principles:

Real-life experience

The majority of the ideas I write about begin with real life.

Sometimes it’s a conversation I’ve had with one of my own children. Sometimes it’s a challenge our family has been working through. Other times it’s a question from a reader who has reached out looking for support or reassurance.

From navigating school life and supporting children through different stages of development to family travel, home organisation and everyday parenting dilemmas, my articles are inspired by genuine experiences rather than simply chasing trends.

Carefully researched information

Whilst personal experience provides the starting point, I believe good parenting advice should also be supported by reliable information.

When researching an article, I use trusted UK organisations, government guidance, charities, healthcare providers and recognised experts wherever appropriate. My aim is always to present balanced, practical information that parents can understand and apply to their own families.

Where possible, I also interview experts or include professional insights to give readers the most accurate and helpful information available.

Honest recommendations

Whether I’m reviewing a product, recommending a family attraction or sharing a service, honesty will always come first.

Many of the products featured on Mummy Matters have been purchased by my own family. Others have been provided for review, but every opinion shared is my own and reflects our genuine experience.

If something doesn’t meet my expectations or isn’t suitable for my readers, I won’t recommend it simply because it has been gifted.

Building long-term trust with my readers will always be more important than a single collaboration.

Continuing to learn

Parenting is constantly evolving, and so am I.

Alongside my own experiences as a mum and stepmum, I continue to expand my knowledge through professional development and ongoing learning.

Over the years, I have completed training in child development, child behaviour and basic first aid, and have undertaken Cognitive Behavioural Therapy (CBT) through CAMHS, giving me a deeper understanding of children’s emotional wellbeing.

I also regularly attend conferences, webinars and specialist events to stay informed about emerging research and current best practice. One particularly valuable experience was attending the ADHD Summit, where I learned from leading specialists about neurodevelopment, family support and practical strategies that continue to influence the content I create today.

Learning never stops, and neither does my commitment to creating helpful, trustworthy resources for families.

How Every Article Is Created

Every article published on Mummy Matters begins with one simple question:

“Will this genuinely help another family?”

If the answer is no, it doesn’t get written.

Many of my articles begin with something that’s happened in my own life. It might be a conversation around the dinner table, a challenge one of my children is facing, a question from another parent or something I’ve noticed while travelling, reviewing products or simply navigating everyday family life.

Once I have an idea, I begin researching.

Where appropriate, I consult trusted UK sources such as NHS guidance, GOV.UK, recognised charities, educational organisations and professional bodies. If a topic would benefit from specialist insight, I also include advice from qualified experts wherever possible.

For product reviews and family days out, I believe first-hand experience is essential. Whenever possible, my family and I test products, services and attractions ourselves before sharing our thoughts. Some items are purchased by us, while others are provided for review, but every recommendation reflects our genuine experience and honest opinion.

Accuracy matters

Family life changes, guidance changes and new research becomes available.

That’s why Mummy Matters isn’t a website that’s written once and forgotten.

I regularly review and update existing articles to ensure they’re accurate, relevant and as helpful as possible. Older content is refreshed with new information, improved advice and updated resources so readers can continue to rely on it with confidence.

Honest and transparent

You’ll occasionally see sponsored content or gifted collaborations on Mummy Matters, helping to support the running of the website.

Whenever a post contains sponsored content, affiliate links or gifted products, this is clearly disclosed. Working with brands has allowed my family to enjoy wonderful experiences over the years, but it has never influenced my commitment to providing honest opinions.

My readers’ trust has always been, and always will be, more valuable than any commercial partnership.

Always learning

One of the things I love most about running Mummy Matters is that I’m constantly learning alongside my readers.

Parenting advice evolves. Educational research develops. Health guidance changes. Every year brings new challenges for families.

I’m committed to continuing my own professional development, listening to experts, learning from trusted organisations and, perhaps most importantly, listening to the experiences of the families who read Mummy Matters.

Because every conversation has the potential to help another parent feel understood.

What You’ll Find on Mummy Matters

Over the years, Mummy Matters has grown alongside my family, and so have the topics I write about.

Every article has the same purpose: to make family life a little easier, a little less overwhelming and a little more enjoyable.

Parenting & Child Development

Parenting doesn’t come with a handbook, and every child is wonderfully different.

From toddler tantrums and starting school to navigating friendships, emotional wellbeing, SEND pathways and the teenage years, I share practical advice rooted in real-life experience, supported by trusted research wherever appropriate.

My aim is never to tell you how to parent, but to give you the confidence to make the decisions that are right for your own family.

School Life & Teenagers

As my children have grown, so has my understanding of the challenges families face.

School life isn’t just about homework and exam results. It’s about friendships, confidence, mental wellbeing, independence, social media, preparing for adulthood and supporting our children as they discover who they are.

Parenting certainly doesn’t stop when children become teenagers. In many ways, it simply enters a new chapter.

Family Health & Wellbeing

Looking after a family means looking after both physical and emotional wellbeing.

Here you’ll find articles covering family health, sleep, routines, emotional resilience, nutrition and the everyday challenges that can affect family life.

When appropriate, I combine personal experience with guidance from trusted organisations and healthcare professionals to provide balanced, practical information.

Home & Family Living

I’ve always believed that our homes should support the people who live in them.

Whether it’s creating calmer routines, organising family life, celebrating special occasions or making everyday living a little easier, I love sharing ideas that help families enjoy more of the moments that matter.

Because sometimes the smallest changes can make the biggest difference.

Family Travel & Days Out

Some of our happiest memories have been made exploring the UK and beyond together.

From camping adventures and road trips to family attractions, holiday inspiration and practical travel tips, I love helping other families discover places where they can make memories of their own.

Travel isn’t about having the most expensive holiday—it’s about spending meaningful time together and creating stories you’ll remember for years to come.

Honest Reviews & Recommendations

Over the years, I’ve had the opportunity to review hundreds of products, services and family experiences.

I only feature products or experiences that I genuinely believe will be useful or interesting to my readers.

Some have been gifted, many have been purchased by my own family, but every review reflects our honest experience.

If I wouldn’t recommend it to a friend over a cup of tea, you won’t find me recommending it here.

A Community That Grows Together

More than anything else, I hope Mummy Matters feels like a place where families can come for reassurance and information.

The messages I treasure most are from readers who tell me they felt understood after reading an article or finally realised they weren’t the only family experiencing a particular challenge.

If Mummy Matters can help you feel a little more confident, a little more informed or simply remind you that you’re not alone, then it’s doing exactly what I hoped it would all those years ago when I first sat down to write my very first blog post.

Working With Mummy Matters

One of the greatest privileges of running Mummy Matters has been the opportunity to work with some incredible brands, charities, destinations and small businesses over the years.

I only choose collaborations that I believe will genuinely benefit my readers and fit naturally with the values of Mummy Matters.

Whether it’s testing a family-friendly product, reviewing a UK attraction, experiencing a camping holiday or sharing expert advice from a trusted organisation, my goal is always the same: to create useful, engaging content that readers can trust.

Over the years I’ve had the pleasure of working with household names, independent businesses, tourism organisations and charities, helping to connect them with families through honest storytelling and practical advice.

What I can help with

I welcome opportunities that are relevant to families and align with the topics I regularly cover, including:

• Parenting and family life
• Child development and education
• Family health and wellbeing
• Home and family living
• UK family travel and days out
• Camping and outdoor adventures
• Family-friendly products and services
• Seasonal campaigns and celebrations

I’m happy to discuss a range of collaboration opportunities, including:

• Sponsored articles
• Honest product reviews
• Destination and attraction reviews
• Family travel campaigns
• Brand ambassadorships
• Expert interviews and features
• Giveaways and reader competitions
• Long-term partnerships

My promise to readers and brands

Every collaboration is approached with honesty, transparency and professionalism.

Sponsored content, gifted products and affiliate links are always clearly disclosed, and I only recommend products, services or experiences that I genuinely believe will be valuable to my audience.

Building long-term trust with my readers has always been my priority, and I believe that’s what creates the strongest partnerships with brands too.

If you’re interested in working together, I’d love to hear from you.

You can get in touch via my Contact page, and I’ll be happy to discuss how we can create something that’s genuinely useful for families while meeting your campaign goals.

Frequently Asked Questions

The Mummy Matters Journey

• 2009 – Mummy Matters is born during maternity leave.
• 2010 – Begins connecting with parents through blogging and social media.
• 2015 – Expands into family travel, home and lifestyle.
• 2020 – Covers the changing realities of parenting older children and teenagers.
• Today – A trusted resource helping families navigate every stage of parenthood.

Thank You for Being Here

If you’ve read this far, thank you.

Whether you’ve been following Mummy Matters for years or you’ve only just discovered us today, I’m genuinely grateful that you’ve chosen to spend some of your time here.

When I first opened my laptop back in 2009, sitting at home on maternity leave with a tiny baby asleep nearby, I never imagined that one small blog would become such an important part of my life.

What started as a creative outlet has grown into a community of parents, grandparents, carers and families who remind me every single day why this website matters.

Over the years, I’ve laughed, cried, celebrated milestones and shared some of the more difficult moments too. I’ve learned that parenting rarely goes to plan, that every family is wonderfully unique and that there is no such thing as a perfect parent.

What matters is that we keep showing up.

We keep learning.

We keep loving our children through every stage of life.

As my own family has grown, Mummy Matters has grown with us. The challenges may have changed from sleepless nights and first days at school to teenagers, independence and everything that comes with raising young adults, but one thing has remained exactly the same.

Families need somewhere they feel understood.

That’s what I hope Mummy Matters will always be.

A place where you can find practical advice, honest recommendations and gentle reassurance from someone who understands that family life isn’t always picture-perfect—and that’s perfectly okay.

If one article helps you feel more confident, one idea makes your day a little easier, or one story reminds you that you’re not facing something alone, then every hour I’ve spent writing has been worthwhile.

So, whether you’re here looking for parenting advice, planning your next family adventure, searching for a trusted review or simply looking for reassurance that someone else has walked a similar path, you’re always welcome here.

Pop the kettle on, make yourself comfortable and have a look around.

I hope Mummy Matters becomes a place you’ll return to whenever life throws a new challenge your way—or when you simply need a friendly voice reminding you that you’re doing better than you think.

Thank you for being part of the journey.

Sabina x