Many people have decided to embark on new journeys and start new businesses in 2021.
There is a lot to consider here. From ensuring industry compliance to implementing single touch payroll to pay your staff, the list is never-ending. However, one thing that you certainly need to address is your online presence.
The Ingredients Your New Business Needs: Consistency And Simplicity
A professional design agency should do web development. It will save you a lot of time and money in the long term, and it will look much better than if designed by an amateur. However, you can click here for some great tutorials and walk-throughs on creating a professional-looking site. This is a great option if you’re working with a tight budget and aren’t able to afford a web designer yet.
The human race loves consistency in all forms, not just when it is related to web design. We use sight more than any other sense – it is certainly the first to come into play in most situations. Therefore, it is always essential to ensure that a brand (including a website) is as consistent as possible. This will keep people interested and not turn them away. Finding a sense of familiarity as you browse through a website will make the visitor feel more comfortable, making them stay on the site for longer, which helps with search engine rankings.
Speak to your chosen web design agency about making your website consistent with the rest of your brand – this will give you a professional, sleek look on your website. You are using a reputable eCommerce platform to assist with this.
A harmonious, attractive setting will inspire confidence and show you have thought about how your business website should look. This will gain your trust. First impressions count hugely, perhaps never more so than on a website – yours should look good, consistent, and work as it should.
The Top Tip Is To Keep Things Simple
A badly designed website that is difficult to use and navigate through or takes a long time to load, will not attract potential customers. Simply having a website alone is not enough to guarantee sales. It has to be good – better yet, it should be exceptional. For this reason, finding a professional who specialises in web design in Melbourne or your local area who can make your website look exceptional is hugely important, because unless you have a unique product that cannot be found elsewhere, it will be down to your website to sell you and your business. If it does not, customers will look elsewhere.
Talk to your web design team about optimising your website, as this will help you. But the website still needs to be easy to navigate, even after it has been optimised and is easier and quicker to load. For example, people need to return straight to the homepage no matter where they are on the site, so make sure they can. Don’t be tempted to let the design become too radical or hide all the menus – it won’t do you any favours.
As you can see, if your website is to be a success, it must be consistent and simple.