River Island is pleased to announce that they are one of the main sponsors for this year’s Lollibop festival, taking place at Queen Elizabeth Olympic Park from 16-18 August. The three-day event is the UK’s only festival where all the entertainment is for children.
River Island will be hosting the ‘Design Den’ where festival goers will get the opportunity to design their own t-shirt and enter the competition to win a River Island gift car worth £100.
How does it work?
The ‘Design Den’ will be holding craft sessions for various age groups where the children will have 30 minutes to create their own t-shirt. Once all designs have been submitted the judges will set to work on selecting their favourite design. One of the lucky winners will their t-shirt made into the real-deal and sold exclusively for River Island kidswear*.
The ‘Design Den’ will also be home to a photobooth area where the budding young designers can be snapped with their cheeky grins and awesome designs.
There will also be a small pop-up shop selling a selection of kidswear and accessories where shoppers can enjoy an exclusive 15% discount on the day with their ticket.
The River Island kidswear range, for ages 3-12 years is available at www.riverisland.com and in over 90 stores in the UK and internationally.
*The winning t-shirt will be available online only.