How restaurants can get more from their guest data

From the beginning of the twentieth century, entrepreneurs began to actively use discount promotional coupons and gifts, which were invested in packaging with goods. Such sellers’ actions were often of national scale and enjoyed great success with buyers. However, this simple mechanic had an obvious disadvantage – marketers were not able to either collect statistical … Read more

The Evolution of Advertising

Advertising, it’s a pretty important aspect of business if you want to survive and grow. Without advertising, how do businesses find new customers to help them spread the word about the goods and/or services they have to offer? Print Advertising Posters and Newspapers First came Print Advertising following the invention of the printing press by … Read more