- Campaign shines a light on the expectations placed on women’s style after they have children
- Boden has launched study into perceptions on mums’ style with linguistics expert Dr Michael Farrelly
- Launches new advert starring inspirational mums sharing experiences of style and motherhood
London, U.K., 11.10.17 – Boden today launches Wear It Like A Mum, a campaign to lead a conversation about the experiences of women and their attitudes towards style after having children. The campaign comes after the brand conducted a major piece of research into the negative representation of mums’ style in the media and the expectations many women feel are placed on their appearance and choice of clothing after becoming mums.