So, who wants to hear about a project between Kuoni and Nuffield Health called the Holiday Health Experiment, which is largely aimed at stressed parents.
The aim of the experiment is to better understand the health impact of a holiday on the body and mind. As part of this research, Kuoni wants to hear about how much people in the UK need a holiday and why. Kuoni will then select 3 successful entrants and their travelling companions to be given a free personal health assessment and a free luxury holiday. It would be fantastic if one of these entrants was a stressed parent, so they could see the impact of a holiday on their health.
There are three holiday types to be awarded to successful entrants including:
- a luxurious beach holiday
- an adventurous volunteering holiday
- and an exotic far flung holiday
To kick off the Holiday Health Experiment, Kuoni has looked at conversations on Twitter to see how many people in the UK are already expressing the need to go on holiday. Overall, people in the UK tweeted about wanting or needing a holiday over 70,000 times across the year!
Chris Jones, Professional Head of Physiology at Nuffield Health says:
“On a day-to-day basis, our bodies give us many often subtle physical signals for stress or tiredness that may be caused by our busy modern lives and we all intuitively know that a holiday can help us re-charge our batteries.
“This small, exciting case study experiment will give us an interesting insight into how different types of holidays may impact on a person’s general health and wellbeing. I am looking forward to analysing the data from this unique experiment which will hopefully focus people’s minds on the importance of managing everyday stress and worries – perhaps from work, and ensure time is built into their busy lives to improve their wellbeing.”
Derek Jones, MD of Kuoni says:
“Anecdotally, we regularly hear from our customers about how restorative or life-changing a holiday can be. Our 2009/10 research showed us that 54% of the public take major life-changing decisions and act on them after a holiday. There is something about getting away from everyday life that helps us all think in a different way about our lives. We also know how refreshed people can look and feel after even a short break. We now want to tap into science to pick this apart and understand the mental and physiological changes we go through when away from the stresses of our everyday life. With 50 years of medical excellence and a wide range of leading doctors, physiologist and therapists, Nuffield Health are the perfect partner for us in this quest.”